Need your icing a little whiter? Look no further than this White-White Concentrated Gel Food Coloring. Perfect for using in buttercream frosting, royal icing and more, this white gel icing color brightens your buttercream and lightens your colored icing with just a few drops. It's also concentrated, so a little goes a long way. Get a clean, bright white for a wedding cake, or use it to lighten up a darker frosting color. Simply apply a small amount of food dye to your frosting or icing, then mix to incorporate. Also safe to use in batters, doughs and other foods, this bright white food dye is a great way to personalize your treats.