Wilton Cakegram Message Project

The Cakegram Project

We understand that one of the most difficult things about social distancing is not being able to share your delicious creations with friends and family. For many of us, this is how we express our love and appreciation for the special people in our lives. But that doesn’t mean we can’t use our creative superpowers to spread a positive, uplifting message that is even sweeter in color.

We’re inviting you to join Wilton’s Cakegram Project. Our goal is to fill social media with sweet messages through a medium you best know how – icing, sprinkles, and of course, a big dose of color!

How to Participate:

  • Write a positive and uplifting message on a treat or use icing, sprinkles, or any colorful edible materials to create a message. Think of it like a virtual greeting card.
  • You can go classic with a piped message, play around with sprinkle art, or use colorful pantry staples like candy and cereal.
  • Let’s keep it nice and clean. We’d like to cultivate a positive and uplifting tone among the baking and decorating community.
  • Dedicate this message to someone or a fellow baker or decorator.
  • Post your message on Instagram and other social channels.
  • Include #sweeterincolor hashtag and tag @wiltoncakes on your post for a chance to be featured on our social channels.
  • Tag friends and family to keep the good feeling going!
Got more questions? Send us an email at socialmedia@wilton.com

We love seeing what you make!
Check out these cakegram messages from bakers and decorators!