A Brand New Story

Every Day is a Reason to Bake Your World Happy.

Innovative products. Mouthwatering inspiration. Having fun in the kitchen. This has been at the heart of what we do for nearly 90 years. As styles, trends and tastes change, we evolve to make sure we're bringing you the latest and most relevant products and ideas. We know a little cupcake can go a long way - and with accessible projects and recipes, you have boundless opportunities to bake your world happy.

Hello Yellow

Look to us for bright new ways to feel the pure bliss of “I made that!” We’re in your corner to guide you and remind you that you’re more amazing than you think.

Bake With Quality Everyday

We know quality. From our specialty cake pans to well-used cookie sheets, we give you new reasons to celebrate all of life’s moments—both big and small. It’s about getting more out of today and bringing everyone back to the table. We deliver quality products for quality time.

Every Party Needs a Palette

We take inspiration seriously. That’s why we have all the things you need to spark those colorful ideas you cook up, so you can create sweet treats that are uniquely you. We’re constantly on the lookout to give you the freshest content and ideas, serving up possibilities (and colors!) to customize any celebration.

Bake it a Piece of Cake!

We believe there’s a baker and decorator in everyone. No matter the skill level, our innovative tools and ingenious tips can help you achieve your personal best. Everything begins and ends with YOU. We create accessible content you want most, so you can bake it your own.

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