How much would you charge for a 1/2 or full sheet cake? I'm making one for a baby shower/cookout and I know some people charge $3 a slice, but there are about 100 people. I hate to charge the future aunt (who is 23 and just lost her job) $300 for a cake. What do you think?
However, I'm making a 10 inch square baby shower cake for someone else and told them that I will make it for $3 a slice ($90 for 30 people, also making it special b/c there are diabetics). They were offering to pay me $125, but I said that was too much. I just don't want to screw anyone. I'm kind of new at this.
My answer is: I charge $2.50 per slice. Now, that's not per person, that's per Wilton wedding slice. If they want a cake that has 150 Wilton servings according to the Wilton chart, I don't care whether there's 1 person or 300 people eating from it.
I also know that people who don't have jobs don't need custom cakes. That's what the grocery store is for. Is she a friend? If so, you could cut the price a little.
Many people charge less than me and many charge more. That's why you should find out the going rate in your area. Your area may be very different than mine.
Thanks everyone! This isn't for a family member, I wouldn't charge for family. That's good to know about the wedding cakes. I was telling someone that I was thinking of looking at the price of sheet cakes around the area and basing my price on that, but they didn't think I should do that. Well, it's good to know that I was on the right track! :-)
I did call around the different bakeries here and found they're fairly comparable in their prices...not differing more than 50 cents/serving. Only one guy wouldn't give me a price on the phone (I think he suspected I was a baker). He said I'd have to come in because the prices depended on what I wanted on the cake.
Let us know what you find out! Good luck!
I've said it before but I REALLY wish there was a standard out there for sizes. Drives me crazy that people tell me "I can get a 1/4 sheet at the grocery store for $20" but they have no idea what size it actually is.
Jeanne: hmmmmmmmmmmm, so you think I'm too cheap on charging that price? I use to charge just $25 and went up to $30 this last year. I guess I think about Costco cakes and theirs for a half sheet is something like $16.95 and they're good. But, I know they're not custom designed and they make their money by bulk sales. Maybe I should re-think it, but I still don't want to charge by the slice.
I charge $35 for what I call a 1/2 sheet - 18x24. I usually receive $40, and I am very grateful for the tips that I receive. I do not split and fill my sheet cakes unless it is requested. And....I deliver them 15 miles away - actually 30 miles counting a round trip since I have to come back home! I do try to center my deliveries around church, or when I know I will be in town for something besides delivering a cake.
When I break down the actual cost of the cake, I wonder if I'm making much of a profit.
3 cake mixes, eggs, oil, at least 2 - 2lb. bags of powdered sugar, butter, shortening, extract, meringue powder, salt, food coloring, cake pad, cake box, eletricity, my TIME, gas, equipment, nerve pills, etc. My goodness!! Do we add these items all up and multiply x 3? How do we calculate our time? Are we selling ourselves short?
I have no nice bakery to compare my prices to. Our small town only has a local grocery store and a Wal-Mart. The closest city is over an hour away. I have no idea what other decorators in my area charge, but I have heard that I am 'high' on my prices. I have no intentions of lowering my prices.
I fall into the 'relative' trap as well. I feel bad in my heart when I charge my family, but if they went to the grocery store, the owner of the store wouldn't feel bad to charge them. Maybe that's why family comes to us to get their cakes done.
A lot of times I catch myself telling family members that I will charge them x amount of $, and for them to be sure and not tell what they paid. What on earth am I thinking?!!! Do I get favors in return? I think not. I just get more cake orders!
I will say that I am very thankful for the wedding cake orders that I get. That seems to be where I make the most money. And then again...when it's a nephew or niece, they only get charged for supplies.
For the ending of my 'book," I will say that I enjoy making/decorating cakes. I enjoy doing them for my family. But...I need to wake up and start charging for the work that I am providing.
Jeanne G, I had one of those McDonald's cheeseburgers the other day, and I wondered what on earth I was eating! It didn't even taste like meat! And my Dad told me to go wherever I wanted and he would pay. I hope I make a better choice the next time I'm given the chance.
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