One was the regular size - 18.25 oz and the second one was 15.25 oz. Same box packaging just one is slightly smaller in size AND NO, it is not the 1 layer size.
The larger box uses 1 1/4 cup of water, 1 stick of butter, and 3 eggs. Cook two 8" layers 33 - 38 minutes.
The smaller box uses 1 cup of water, 1/3 stick of butter, and 3 eggs. Cook two 8" layers 25 - 30 minutes.
Watch out when purchasing your cake mixes and compare the boxes for apples to apples.
What is so disgusting is they are priced the same!!!!!
I'll try to call BC later but am swamped today so if anyone gets a chance to call go ahead and give us the details.
Same thing Breyer's ice cream did...package it the same way as the 1/2 gallon size it's always been, but if you read the weight--it's now less. Same price, of course.
I think a BC rep confirmed this was a permanent change. Don't quote me on that, but I do believe I read that on CC.
That stinks the consumer has to pick up the tab for the vendor's sake!
She said they wanted to avoid raising prices. HUH, Walmart has raised BC from 95 cents to $1.14 already and now they want to give you less.
She also said ......... ummmm she "baked the old and new side by side and you can tell the difference." How in the world is that the truth? The difference in the "liquid" amount is 1/2 a cup so that is going to bake about 10% less easily.
Well, I said they can forget me as a customer! I am done with them!
OH, the product development team did something to the mix to make less come out to be the same! WTH did they add to it??? Cake bubbles to make it look like a gopher maze?
Here is the BC contact info page!
Here's what I wrote to Betty Crocker:
I am an avid blogger and avid cake decorator. Shame on you for making your cake mixes smaller. Did you think we wouldn't notice?
There are quite a few forums and blogs running right now with photos of your "old" 18.25 box and your sneaky, underhanded, "cheat" box, 15.25.
My family and I have been purchasing your mixes for 40 years, UNTIL NOW. This is not a good decision. Very unhappy, and VERY VOCAL BLOGGING consumer here.
"Hello Wilton. I am an avid member of the Wilton forum and strongly support the Wilton Method classes.
Recently, Betty Crocker has changed their basic cake mix from 18.25 oz. to 15.25 oz.
Here are some current threads on your forum about this topic:
Since you have a business relationship with Duncan Hines (my preferred cake mix!), would you, please, IMMEDIATELY, contact them and express our concerns? Your name is ON their box, I hope you can do something to convince them to retain the 18.25 size box. "
Thank you for contacting General Mills regarding our Betty Crocker SuperMoist cake mixes. I am sorry to hear for your disappointment. Your comment is very important to us and will be shared to the product team.
We are committed to making a difference in the lives of our consumers. Feedback such as yours is important to the nature of our business.
Consumer appeal and product re-alignment within a product category are some of the reasons this is done to our product packaging. This change helps us keep our cake affordable while maintaining the great taste of Betty Crocker cake mixes that consumers love. No ingredients have been added or removed in the formulation of the dry mix. Only the amount or weight of some of the ingredients already in the dry mix has been changed. This innovation bakes virtually the same size cake in the same 9x13 pan, while continuing to deliver great taste, high quality, and real value.
We appreciate your loyalty and the time you took to contact us. Again, please be assured that we will share your thoughts with the appropriate individuals.
Sincerely, Imee B. Roberts, Consumer Services
Of course it's "virtually" the same in a 9 x 13. But the point is...it's NOT the same! I bet BC was expecting consumers to appreciate that they didn't raise their mix prices. I suppose the emails from bakers everywhere will tell them what they really think.
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