I have a bride who wants sheet cakes for her wedding, but wants walmart pricing. I can't compete with walmart's price of course, but I'm willing to drop my price just to get this job and the word of mouth advertising it would give me.
If you do decide to lower your price to get this job, make sure you tell this bride that this is a ONE TIME OFFER. This price WILL NOT BE OFFERED AGAIN. Her friends and family who enjoy this cake will have to pay your regular price of $____. Otherwise, you'll be inundated with brides looking for champaign cakes on koolaid budgets. And you also don't want to get the reputation of being the cut rate baker in town. And when her BFF calls you to make her cake, and couldn't you please give her the same deal, the answer is sorry, but it is not possible.
I sent her a text saying that I'd miscalculated the price and that they'd be $10 less than I originally told her. Haven't heard back from her, so I'm assuming I'm still out of her budget. Kind of relieved. I wasn't looking forward to doing six sheet cakes.
And any discount is listed as a volume discount for this order only...
And, it is paid for in advance - balances due 2 weeks before the event.
I am sure she did not ask her cater for McDonald's pricing..LOL
Don't sell your time and talent short..
Have you ever figured out what it would cost you to make and decorate the sheet cakes the bride wants...?
This will be a good indicator of what you should charge...adding in the cost of your time.. Then decide what would work for you and the bride...
Topofthehill, sorry that you are feeling discouraged, but I guess there isn't very much you can do in a rural area. I do think that custom cake creations are in higher demand in metropolitan areas. Is there a larger town or city close to you that you can start soliciting business from?
Personally I think sheetcakes are a pain and IF I charged for my cakes I'd charge a lot for a sheetcake. Mainly to discourage them! The one or two people I've had that didn't seem pleased with their cakes had ordered sheetcakes. One was a friend and the other was a relative who both, by the way, only paid for the ingredients. Maybe that's why I don't like doing them!!
As for a bigger market I can go to, no there isn't, at least not while gas prices are so high.
I had an encouraging word from a woman this morning who LOVES my cupcakes. She really thinks I should pursue my baking. And yet..... she never orders my cupcakes when she needs something for a coffee party or birthday.
I found once I started treating my caking as a "real" thing..I did not have any trouble asking for what I thought my work was worth. I feel the same way cakesbychrystal posted..and when that happened I started to attract a different type of clients - they didn't quibble about the price..They wanted a quality product and did not nickle and dime me. And, from them I got some nice referrals...
I know I can't expect to get rich but I want to be paid for my time and talent. I know my Dentist will not bargain about his bill..why should I..Just my opinion.
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