Picnic Posse Cake
Welcome to the new Wilton blog – It’s a Piece of Cake. Wilton has been helping make celebrations more fun for over 80 years, and my hope for this blog is that it becomes one more way for us to help educate and inspire all levels of decorators.
I have worked at Wilton for 16 years and you could say that I have the best job in the world because I get to work with the tremendously talented and creative people who bring you all the great products that you seem to love! I strongly believe in our mission that Wilton helps families celebrate, and know the products we make and market bring color, sweetness, and fun to people’s lives.
Although it’s in the title of our blog, we won’t be limiting our posts to just cake. Not only will we write about a wide range of desserts such as cookies, cupcakes, candy, and brownies, but we will also offer some ‘behind-the-scenes’ information, thoughts on trends, and special sneak peeks (think Wilton Yearbook).
Our posts will be authored by a number of different Wilton employees from areas such as our decorating room, creative department, educational group, and new product development. Since Wilton has such talented employees with a variety of backgrounds, personalities, and perspectives, I really believe that you will find what they write informative and interesting.
I hope you enjoy A Piece of Cake. Please don’t forget to leave comments – we love to hear your suggestions and feedback.
Eric is the Executive Vice President of Marketing and Product Development at Wilton. He is a sixteen year Wilton veteran and he has two teenage boys (twins). Eric started his career working for Macy's of California and spent a good portion of his first career in retail.