Punch. Cut. Decorate!

April 15th, 2011 by Eric Erwin

I am excited to announce a completely new way to decorate cakes, cookies and cupcakes: Punch. Cut. Decorate!™ featuring Sugar Sheets Edible Decorating Paper. Please watch my video to learn more about this revolutionary method of treat decorating.

For more information, please visit the Punch. Cut. Decorate! section of Wilton.com.

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Eric Erwin Eric is the Executive Vice President of Marketing and Product Development at Wilton. He is a sixteen year Wilton veteran and he has two teenage boys (twins). Eric started his career working for Macy's of California and spent a good portion of his first career in retail.

104 Replies

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  1. Patti says:
    April 22, 2011 at 11:18 am

    I watched the P,C,and D video’s available for us. Great information and enjoyed seeing how these new tools work. I live 3 hrs away from any craft store who would be demonstrating/teaching the use of these tools. Then, if this isn’t enough, today I watched the unveiling of the new Yearbook! Please keep updating new techniques via video’s. Thank you! I am adding these products to my Wish List!

    Reply
    • soledad jones says:
      May 25, 2011 at 7:44 am

      I love it !!!! Wilton product.
      I like to be a winner for a punch cut decorate package.
      I will like to a be professional cake designer.

      Thank you

      Soledad Jones

      Reply
  2. Larry Baxter says:
    April 22, 2011 at 6:27 pm

    I am collecting store coupons too invest in this! With all the cakes I do this will save me a great deal of time.

    Reply
  3. Selena Hicks says:
    April 23, 2011 at 3:41 pm

    Sounds like a great way to add to my cake decorating arsenal!

    Reply
  4. abisola says:
    April 23, 2011 at 3:54 pm

    i wish wilton have a shop in nigeria in which one can get punch cut from but then with what i see on it i will to try it on any of my cakes.

    Reply
    • bose says:
      October 24, 2011 at 5:51 am

      bisola, u can get the punch -cut- decorate tools from kogsy sugarcraft centre, rikazz plaza, opebi lagos. they supply virtually all wilton products. cheers

      Reply
      • Kogsy says:
        April 6, 2012 at 5:34 am

        Thank you Bisola

        we share your excitement in Wilton products we are their authorised distributor in Nigeria we also offer Wilton Method of cake decorating classes.
        if you are in Nigeria, we stock a large range of Wilton products please visit our shop @58 Opebi Road Ikeja 018965790
        we look forward to welcoming you
        regards
        Kogsy

        Reply
  5. Jennifer says:
    April 23, 2011 at 4:56 pm

    Love all the ideas and possibilities!

    Reply
  6. gail says:
    April 23, 2011 at 6:36 pm

    way 2 go . i love adding more wilton supply and deco tool to . my massive collection of witon s love it ; )

    Reply
  7. Linda Wires says:
    April 24, 2011 at 5:45 am

    Love the idea, can’t wait to try it, maybe consider a new publication for decorating ideas.

    Reply
  8. Linda Stone says:
    April 26, 2011 at 9:04 am

    As a Wilton Method Instructor, I can’t wait to show this to my students–they’re gonna love it!!

    Reply
  9. Marcy Green says:
    April 27, 2011 at 8:30 am

    Where can I find these PUnch, Cut Decorate products. I live in Richmond, Virginia. I went to Michaels but didn’t see them. Do you know what stores are carrying these items? Thank you.

    Reply
    • Becky says:
      May 1, 2011 at 4:39 pm

      I went to my Michaels store in va. Beach today and they had never of this.

      Reply
      • Marisol says:
        May 4, 2011 at 1:28 pm

        Punch and decorate comes out in mid may.I know because I’m taking the Wilton cake decorating class and I asked the manager of Micheal’s craft store.

        Reply
    • Kaydi says:
      May 15, 2011 at 4:44 pm

      You?re the one with the brains here. I?m wcaithng for your posts.

      Reply
    • Erin says:
      May 17, 2011 at 2:56 pm

      Hobby Lobby has them, do you have access to a Hobby Lobby? You can purchase online and use coupons if you don’t have one close. Good luck!

      Reply
      • Amy says:
        May 17, 2011 at 10:12 pm

        you can get all the punch cut decorate tools and sugar paper from the michaels off of commonwealth pkwy in midlothian, 23112. I just got all mine from there!! :)

        Reply
    • Donna Edwards says:
      June 22, 2011 at 8:50 pm

      Have you tried a JoAnn Fabrics store? I’m not familiar with Virginia but the stores seem to be a nationwide chain. They carry Wilton products too. I plan on checking them out for the PCD products the next time i get to one. I haven’t been there since April. Just thought i’d give you another place to go, if you can’t find it at Michaels. Good luck!

      Reply
  10. April says:
    April 27, 2011 at 11:00 am

    Soooo excited to try this :)

    Reply
  11. Theresa Ballard says:
    April 27, 2011 at 1:16 pm

    Can’t wait

    Reply
  12. Tanya says:
    April 27, 2011 at 1:46 pm

    I just want to ask if the Punch. Cut. Decorate! sheets are certified kosher.

    Reply
  13. Deborah Corless says:
    April 28, 2011 at 8:49 pm

    How about designing a “Flip Flops” shaped cake pan in the near future. That would be great!

    Reply
    • Becky says:
      May 1, 2011 at 4:38 pm

      That’s what I’m waiting for also!!

      Reply
      • Diane says:
        May 14, 2011 at 11:28 am

        Until the pan comes out, you can make a flip flop out of a 9x 13 pan. I traced an actual flip flop on to a sheet of paper and used it as a pattern. I used a fruit roll up for the strap. I think the Betty Crocker or Pillsbury website has a recipe.

        Reply
  14. Belle A. says:
    April 29, 2011 at 1:40 pm

    Will you eventually come up with a complete kit. instead have having to buy pieces?

    Reply
  15. Cheryl Blackburn says:
    April 30, 2011 at 10:05 am

    I cannot wait for punch, cut, decorate to come to the Fenton store! I am so excited I have been taking every Wilton class they offer and to hear that something new is on the horizon is exciting! Can’t wait!!!!!!

    Reply
  16. Marisol says:
    May 4, 2011 at 1:32 pm

    I can’t wait,I have my coupons ready.

    Reply
  17. Jennifer says:
    May 6, 2011 at 3:00 pm

    I’m just excited about the ruffled technique they did with the sugar paper for that yellow ruffled rose http://www.wilton.com/technique/Ruffled-Ribbon-Rose-with-Sugar-Sheets … :) Ruffles!!!

    Reply
  18. Heidi says:
    May 9, 2011 at 1:03 pm

    Exactly what day is this new method coming to stores? I saw my local Hobby store clearing a space in the cake isle for it’s arival!

    Reply
    • Marisol says:
      May 9, 2011 at 3:36 pm

      I live in Massachusetts and there are a few Micheal’s craft store that have started selling the new product punch cut and decorate?

      Reply
  19. Joanne says:
    May 9, 2011 at 10:15 pm

    HOBBY LOBBY IN GEORGIA HAS THEM!! AND A 40% OFF COUPON THIS WEEK….

    Reply
  20. Sheryl says:
    May 12, 2011 at 12:13 pm

    I must say I’m curious about how they taste. It does make it look very easy and fast to decorate. I’m looking forward to trying them.

    Reply
  21. Margaret says:
    May 12, 2011 at 12:36 pm

    I am completly excited about this product!! I am a complete Wilton junkie, I have just about every product on the isle at Micheals of course with the help of the 40% coupons they have each weed. If I don’t win I will buy it for sure!

    Reply
  22. sweet berry says:
    May 14, 2011 at 11:23 am

    I saw a few items of P.C.D. in a craft store & Ithought “Wilton done did it again”! I cant wait to get the full line of P.C.D. tools!

    Reply
  23. Belle A. says:
    May 15, 2011 at 9:58 am

    Used this yesterday for the first time. Just have one little comment. How about a punch cut lettering kit. Used the premade letters but would like different colors.

    Reply
  24. Jessie Thatcher says:
    May 15, 2011 at 12:46 pm

    We just finished our first cake using the punch outs. It was so easy, fun and looked really great. We will be investing in more accessories for this product. GREAT

    Reply
  25. Gina LeFurge says:
    May 23, 2011 at 1:51 pm

    OMG, finally something that is so easy to use, with out having to spend “a million” dollars (cricut) I decorate cakes & cupcakes constantly, Class mom, mom’s club & I always going out to search for items to decorate with, now I can finally do them all by myself & it looks like I spent a small fortune @ a expensive bakery. Thank you Wilton, why did it take u so long, LOL. Can’t wait for the next event to decorate, oh wait I have to 1st buy this product. Oh please oh please pick me to win the package.

    Reply
  26. Angelina says:
    June 7, 2011 at 2:33 pm

    Why doesn’t Wilton Decorating caption their videos. We Deaf and Hard of Hearing are left out of enjoying what you have to present, say and teach….come on, caption!

    Reply
  27. Yvonne says:
    June 9, 2011 at 11:29 am

    How can I harden the sugar sheets when making bows?

    Reply
  28. raquel says:
    July 16, 2011 at 10:40 am

    need to know where i can find wilton books, about mexican decoratios, cakes,cup-cakes.,etc.

    Reply
  29. Cake Lady, LLC. says:
    July 24, 2011 at 9:34 am

    I bought the new Yearbook 2011 and I must admit it was the first time that I have been disappointed in it. Why? Everything was looking so harsh with hard lines since Wilton was showing so many cakes that they used the punch and cut technique. What happened to learning the techniques that require real icing and tips? I understand that Wilton is trying to compete with the Cricket, and I understand that you need new items that help the beginner’s. But most of the book is dedicated to this technique and the Yearbook is only once a year and I really wish I could of seen some real cake decorating to help me with new ideas to use too. Very disappointed!

    Reply
    • eric says:
      July 25, 2011 at 9:11 am

      Sorry you are disappointed…We will try and do better next time! We’ve heard the comments regarding too much Gum Paste or too much Fondant in our creative ideas and recognize that buttercream needs to be better highligthed….stay tuned!!! And thanks for the feedback!

      Reply
  30. Kate says:
    September 24, 2011 at 11:38 am

    This punch cut decorate has got me really annoyed its not a new thing… I have been doing this for years my secret being out is not a problem but wilton taking the credit is all decoraters have been doing this for many years now your going to see the price of these punches going up in price not fair at all.

    Reply
  31. Deeann says:
    December 3, 2011 at 4:43 pm

    Love the sugar sheets and cutting tools!!

    Reply
  32. Slavonka says:
    January 11, 2012 at 12:31 pm

    I love to play with cookies and cakes. This would be soooo useful in my kitchen. Since we don’t have all those beautiful things here in Croatia.

    Reply
  33. Veronica Juarez says:
    April 6, 2012 at 12:21 pm

    I love this products, I am belive this will help me to make more artistic cakes.

    Reply
  34. Rosemary Soarews says:
    May 11, 2012 at 7:47 pm

    I love cake decorating. This seems like such a great way to make uniformed, professional looking design with fondant or the sugar sheets. I can’t wait to see what the Wilton Cake Decorating book with publish with this new concept.

    Reply
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