At Wilton, we’re very excited that our customers have made the new Wilton Cookie Exchange book such a big hit. Now that we’ve just celebrated the first Cookie Exchange Week, we’re even more thrilled to hear your stories about the cookie exchanges you attended or hosted. It sounds like everyone is really getting into the holiday spirit thanks to these fun cookie parties and that’s really a great feeling for us.
My neighbors were the first to share their cookie exchange experience with me. A few weeks ago, I mentioned on the blog that they had never taken part in a cookie exchange and didn’t even know what people did at such an event. Well, last Sunday my neighbors held their first cookie exchange and they were proud enough to send me the pictures!
The creativity was incredible: I am amazed at the cookie trays that were created, the wrapping station for assembling gifts, the thoughtful and beautiful cookies that were created—there is no doubt in my mind that the gifts that were made will be well received and recognized that they ‘came from the heart’, as well as the kitchen!
In my opinion this is what Wilton is really about: helping families celebrate life’s most important moments!
As you can see, they really did it up right. Everyone brought their favorite recipes—from Potato Chip Cookies to Spritz and Meringues. All the ladies pitched in at the cookie baking station too, where they used a Wilton Cookie Press, Sprinkles and Cookie Icings to decorate some very merry spritz cookies.
I love the festive ways they packaged all those cookies too. There were plenty of gift-wrapped cartons as well as colorful Wilton cookie boxes and bags on hand for people to take home their treats. Even the plain cookies look ready to greet the season!
At the end of the celebration, ribbons were awarded for the best tasting and most creative cookies. People took home several great new cookie recipes and dozens of cookies to enjoy with their families during the holidays. Now my neighbors can’t wait for next year’s cookie exchange. I can’t wait either, because they sent a box of those amazing cookies to the office. Talk about great customer feedback! I have to give a special ‘shout out’ to Shelly, Annette, Barbara, Jush, Sandy, Michelle, and Lisa and everyone else who attended this ‘party.’
Even though Cookie Exchange Week is over, there’s still time for you to bake and decorate your own fantastic holiday cookies. I hope my neighbors’ cookie exchange story will inspire you to bake some great memories!
Eric is the Executive Vice President of Marketing and Product Development at Wilton. He is a sixteen year Wilton veteran and he has two teenage boys (twins). Eric started his career working for Macy's of California and spent a good portion of his first career in retail.