Have you ever given cookies as a gift at the holidays? Based on a recent poll we conducted, almost 90% of those surveyed are planning on giving cookies as a gift this year. It is easy to see why. People enjoy receiving cookies because it says “I thought of you and took the time to bake for you”, and giving cookies helps you make the most of your holiday gift-giving budget.
When selecting which cookies to make, I usually select a recipe that inspires me such as virtually any one in the Wilton Cookie Exchange book. If shipping cookies, I choose a denser recipe that will travel well. The Triple Chocolate Biscotti, Hazelnut Biscotti, or White Chocolate Oatmeal Pistachio Cookies are examples of good travelers while the Holiday Meringue Stars look pretty and festive but are prone to breakage. Pack cookies in popcorn, food safe tissue paper or crushed parchment paper to cushion the trip.
The best way to ship decorated cookies is have the decorations baked into or onto the cookie such as adding icing color to the dough when mixing, adding sugars prior to baking, or piping thinned dough with a round or star tip on the cut-out sugar cookie and then baking it for a two-dimensional look.
If you’re not shipping, then your recipe choices are wide open. Preparing a chocolate chunk pecan cookie and dipping in chocolate or Candy Melts® (no tempering required) adds an additional flavor and decadence. It’s easy to add some holiday sprinkles when the chocolate is still wet so you get some color and a theme. Be sure to place on a parchment paper lined cookie sheet.
As with any gift, presentation is a consideration. You’ve cut and baked the most delicious cookies, then dressed them up with holiday cheer. They’re going to be the perfect gift—homemade and from the heart. But one more step will make them complete. You need to help them make a grand entrance with a festive gift presentation to match!
Wilton makes it easy to deck out your holiday cookies with an amazing selection of colorful containers in all shapes and sizes. Look for window boxes in a variety of merry patterns, designed to show off all your tempting treats. You’ll also find exciting box kits, complete with ribbons, gift stickers and other colorful accents. Or, present a traditional Christmas cookie plate with a kit that includes oversized pattern bags and jolly holiday ties.
Wilton also has a wide selection of winter white treat boxes and baskets, ready for your favorite seasonal trims. And don’t forget, if you’re hosting or attending a cookie exchange this year, Wilton boxes and bags are just what you need to help your cookies arrive safely and in style.
Wrap up the perfect cookie holiday with Wilton! Basic cookie tips:
- Before baking your recipe, read it three times.
- Gather all needed ingredients and then start. This saves a last minute, in the middle of mixing run to the store.
- Make sure you measure properly with the correct equipment.
- Preheat the oven to the recipe temperature.
- Avoid putting cookies too close together on the cookie sheet…they tend to spread when baked.
- Use parchment paper on your cookie sheet/pan so the crumbs and sugars don’t continue to bake on the pan with the next batch.
- Have enough cookie sheets to use so you aren’t putting dough on hot pans.
- After baking and cooling on cooling grids, place into sealed container to maintain freshness.
- Give about one dozen per gift unless they’re going to a large family.
- Use paper, boxes, and ribbons to dress up.
- Save some for your family!!