On June 3rd, we hosted the first ever Wilton Sweet-Up at our headquarters in Woodridge, Illinois. Over 1,000 Wilton fans entered our Facebook/Twitter sweepstakes to win a Sweet-Up seat for themselves and a guest. Thirty lucky winners had an exclusive, behind the scenes look at Wilton and enjoyed early access to the annual Wilton Tent Sale.
Eric Erwin, Executive Vice President of Marketing and Product Development, welcomed the guests and surprised everyone with a copy of the 2011 Wilton Yearbook. We had just received our first copies from the printer THAT morning. The yearbooks won’t be available at any of our retailers until the end of June.
Next, Steve Rocco, Senior Director of Cake and Visual Design, answered questions on many topics including the 2011 Wilton Yearbook and his creative process. It was really interesting to hear how Steve’s creative process works, what inspires him, and how ideas flow from his imagination to a publication like the Wilton Yearbook.
After Steve’s Question and Answer, the group toured the Decorating Room where they had an opportunity to talk to Wilton’s cake decorators and have a look at projects created by the decorating team. Then, they watched a decorating demonstration using Fondant by two of our Wilton Method Instructor Trainers, Ann Kessler and Heidi Whelan.
Finally, the attendees headed to the Wilton Tent Sale. Not only were the Sweet-Up guests able to shop one day before the Tent Sale was opened to the public, but they received an additional 20% off everything at the Tent Sale.
It was a truly exciting experience for everyone at Wilton and the participants really seemed to enjoy themselves. We’re already receiving questions about the 2011 Sweet-Up!
To see more photos from the event, please view the 2010 Wilton Sweet-Up photo album on the Wilton Facebook fan page.