For more than 80 years, Wilton has been dedicated to making cake decorating easy for people of all skill levels. To continue that tradition, we wanted to develop new and improved cake decorating tools that will make it easier for you to create amazing treats. At Wilton, we try to design ease-of-use into every product we develop. For us, that is Decorate Smart.
As we started the development of new product for 2012, the philosophy of Decorate Smart guided all parts of our design process. As a result, I believe that our new line of decorating product is the most innovative ever.
To learn more about our design approach, please watch my roundtable discussion with two of our cake decorating experts: Cathy Franczyk and Traci Chapple. Cathy and Traci do a great job of explaining how we developed our new product with you, the decorator, in mind.
Each day over the next 20 days, as part of Wilton 20/20, we will be introducing a brand new Wilton cake decorating tool or idea to you. To help show how these products make cake decorating easier than ever, we will share a series of blog posts from our product designers, roundtable discussions with our decorating experts, and live chats with key members of our product and decorating groups. To learn about these Wilton 20/20 products, subscribe to this blog, like our Facebook page, follow-us on Twitter, or follow us on Pinterest.
As you get familiar with these smart, new products, I look forward to hearing from you. Please let me know if you think we’ve achieved our goal of making cake decorating easier for you.