Decorate Smart

April 5th, 2012 by Eric Erwin

For more than 80 years, Wilton has been dedicated to making cake decorating easy for people of all skill levels. To continue that tradition, we wanted to develop new and improved cake decorating tools that will make it easier for you to create amazing treats. At Wilton, we try to design ease-of-use into every product we develop. For us, that is Decorate Smart.

Wilton ProductAs we started the development of new product for 2012, the philosophy of Decorate Smart guided all parts of our design process. As a result, I believe that our new line of decorating product is the most innovative ever.

To learn more about our design approach, please watch my roundtable discussion with two of our cake decorating experts: Cathy Franczyk and Traci Chapple. Cathy and Traci do a great job of explaining how we developed our new product with you, the decorator, in mind.

20 20 LogoEach day over the next 20 days, as part of Wilton 20/20, we will be introducing a brand new Wilton cake decorating tool or idea to you. To help show how these products make cake decorating easier than ever, we will share a series of blog posts from our product designers, roundtable discussions with our decorating experts, and live chats with key members of our product and decorating groups. To learn about these Wilton 20/20 products, subscribe to this blog, like our Facebook page, follow-us on Twitter, or follow us on Pinterest.

As you get familiar with these smart, new products, I look forward to hearing from you. Please let me know if you think we’ve achieved our goal of making cake decorating easier for you.

Eric Erwin Eric Erwin, Chief Marketing Officer, is a 22 year Wilton employee, married to Barbara, and has two twin boys in college.

22 Replies

  1. Maria Cortes says:

    I LOVE ALL YOUR PRODUCTS. THEY’RE THE ONLY ONES I USE. CONGRATULATIONS FOR THE NEW PRODUCTS COMMING OUT.I CAN’T WAIT TO GET THEM. THANKS FOR THE WONDERFULL PRODUCTS. MARIA C.

  2. I adore wilton a lot that I always wish I could find myself in USA to learn more fron wilton and get more tools. It ι̥ƨ extremely fabulous

  3. akinsanmi olajumoke says:

    I can’t wait to see all these new product, in cake decoration if it is not wilton then it is not it.

    • Kogsy says:

      hello
      we share your excitement in wilton products we are their authorised distributor in Nigeria we also offer Wilton Method of cake decorating classes.
      if you are in Nigeria, we stock a large range of Wilton products please visit our shop @58 Opebi Road Ikeja 018965790
      we look forward to welcoming you
      regards
      Kogsy

      • olaide says:

        Pls Kogsy, I need to buy some wilton decorating supplies but am in Abuja. Do ¥♡̨̐υ̲̣̥ have a branch in Abuja?

  4. frances awani says:

    U guys @ wilton u are just amazing, wish u could have outlet in my country

    • Kogsy says:

      we share your excitement in Wilton products we are their authorised distributor in Nigeria we also offer Wilton Method of cake decorating classes.
      if you are in Nigeria, we stock a large range of Wilton products please visit our shop @58 Opebi Road Ikeja 018965790
      we look forward to welcoming you
      regards
      Kogsy

  5. carol osundahunsi says:

    I just love wilton products. You people are unique & your products are fantastic. When are you coming to Nigeria to open your branch & school. Carol

  6. I get so excited everytime I see Wiltoncome up on my emails. Now I know I will get even more excited. I Love your products.

  7. Geneva Breaux says:

    I have been decorating over 25 years and have loved Wilton products and all new ideas. Changes have made it so much easier to achieve the beautiful cakes everyone expects from us decorators.

  8. Judi says:

    The sound could have been a little higher. I could barely hear them.

    I have always loved Wilton products for decorating cakes and making food a work of art! Thanks!

  9. Betsy says:

    I LOVE Wilton products and took a decorating class many years ago. My problem is that I cannot easily find the products in my hometown. Yes, our local national chain sells a minuscule selection; but, the nearest “decent” retailer is over 60 miles away. I often don’t enjoy buying these types of products on-line because you can’t get the feel for the item through pixels and media is not true color.

    Do you have ANY plans to expand retail locations?

    Thank you for responding….

    Betsy H. Hodges

  10. ESPERO QUE NOS MANDENPROMOCIONES A MEXICO Y MAS INFORMACION SOBRE SUS INOVACIONES TODO ME PARECE FANTASTICO LO MALO ES QUE NO ES TAN FACIL ENCONTRAR COSAS AQUI EN GUADALAJARA JAL

  11. Tony Andrews says:

    So far the best products I’ve used, I run Fondantonys 3D cake Artist and would be lost without Wilton, I decorate every day so is a must to have great materials. Best wishes for you new 20/20 range, hopefully they don’t take too long to come down under.

  12. It is now 27 years since I knew wilton products and started buying them and enjoy using them in cake decorating.Every year I watch the year book of the year anxiosly to see what is new a

  13. and every year Iam amaized with a new ideas and products lots of thanks to Wilton.

  14. Lilia Baria says:

    me gustan mucho los productos Wilton , con ellos aprendí a
    decorar pasteles y perfeccionarme en flores, pero me es dificil
    conseguir sus productos, porque son muy limitados los que venden
    sus distribuidores en Panamá.
    Saludos

  15. Michele says:

    I love all the Wilton products, I. Buy all I can. My husband is very understanding thank goodness, cake decorating is my life and the Wilton yearbook is my wish book.

  16. Taqdees says:

    I simply love Wilton products and often get them through my friends in America but I so wish I could learn Wilton cake decorating in Pakistan …
    Wilton is just amazing

  17. terry says:

    i only like wilton products. i just got started by taking your wilton classes they are the best. i will always used wilton products and the wilton web site to find ideas. thank you wilton for the classes and anyone who wants to learn to decorate cakes take the classes they are great

  18. denise renee says:

    WILTON PRODUCTS ARE THE BEST BY FAR I USE THEM ALL THE TIME FOR COOKIES, CANDY AND CAKES JUST LOVE THE EASY THE USE AND UNDERSTANDIBLITY THAT COMES WITH WILTON AND YOU ALWAYS CAN ASK QUESTIONS

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