Wilton has been delighting consumers with licensed character shaped pans way before SpongeBob moved into his pineapple under the sea, and even before Elmo made a name for himself on Sesame Street™. Three decades ago, Wilton first introduced a Star Wars™ line of products. More than 30 years later, those pans can still be found for sale online. No longer will our customers need to search the galaxy (or eBay) for a Darth Vader™ Cake Pan. This popular pan is being re-introduced!
Star Wars™ has been in our top 10 character searches on Wilton.com for quite some time. With thousands of searches in 2011, a strong video game following, and movies being re-released in theaters in 3D, we thought it just might be time to develop a new line.
The force was unstoppable when our customers made it perfectly clear they loved Star Wars™. In a 2011 Facebook survey asking about all-time favorite Wilton licensed character pans, Star Wars™ pans were #1.
And so we got to work. Darth’s helmet shaped pan was designed to hold one cake mix and is sure to please all the Lukes and Leias out there.
Watch for this pan in late Summer. Is the force strong in your household? Tell me about it!