In this sixth and final installment from the Wilton Sweet-Up Q & A, Steve Rocco, Senior Director of Cake and Visual Design, discusses the types of projects worked on by the Wilton Decorating Room, the planning process for the Wilton Yearbook, and how the creative group works with Wilton product managers.

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In this fifth installment from the Wilton Sweet-Up Q & A, Steve Rocco, Senior Director of Cake and Visual Design, discusses the inspiration for several ideas from the 2011 Wilton Yearbook and planning for future publications. Steve also shows examples from the 2011 Wilton Yearbook of how shaped pans and other pans have been ‘re-purposed’ in creative ways. (more…)

In this fourth installment from the Wilton Sweet-Up Question and Answer, Steve Rocco, Senior Director of Cake and Visual Design, discusses the inspiration for several wedding cake and Halloween ideas from the 2011 Wilton Yearbook. Steve also shows examples from the 2011 Wilton Yearbook of how shaped pans and cookie cutters have been “re-purposed” in creative ways. (more…)

In this third installment from the Wilton Sweet-Up Q & A, Steve Rocco, Senior Director of Cake and Visual Design, discusses how ideas are transformed from concepts and sketches to photographed projects for the Wilton Yearbook – including some of the challenges he and the Wilton Decorating Room faced with ideas from the 2011 Wilton Yearbook. (more…)

In this second installment from the Wilton Sweet-Up Q & A, Steve Rocco, Senior Director of Cake and Visual Design, discusses the product development process and his inspiration for the Queen of Hearts and Perfect Attendants! cakes from the 2011 Wilton Yearbook. (more…)

Recently, Wilton held its first ever ‘Sweet-Up’ with several Facebook fans and Twitter followers. As part of that event, the attendees toured Wilton’s Decorating Room and participated in a ‘question and answer’ with Steve Rocco, Senior Director of Cake and Visual Design. (more…)