Archive for the ‘General’ Category

Decorate Smart

Thursday, April 5th, 2012

For more than 80 years, Wilton has been dedicated to making cake decorating easy for people of all skill levels. To continue that tradition, we wanted to develop new and improved cake decorating tools that will make it easier for you to create amazing treats. At Wilton, we try to design ease-of-use into every product we develop. For us, that is Decorate Smart.
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Let’s Be Pin Pals – Join Us on Pinterest

Friday, March 30th, 2012

“Pin it.” “I just pinned that!” “I’ll show you my pin.” Ok, so you’re either in one of two groups. Group 1 is probably thinking about their last pin. And Group 2? Well, Group 2 is where I was a few months ago, thinking… “Pin what?” (more…)

Star Whoopie Pie Pan Breakfast

Wednesday, August 31st, 2011

Breakfast is the most important meal of the day! As a working mom, I like to surprise my kids with a spin on the standard breakfast fare so I know they are starting their day off with the energy they need. When I saw the Star Whoopie Pie Pan, I quickly came up with some ideas to celebrate those star students as they head back to school. (more…)

International Cake Exploration Societé Annual Convention and Show

Wednesday, August 3rd, 2011

The International Cake Exploration Societé (ICES) is an organization for cake decorating and sugar art enthusiasts. It is an international organization with local chapters that hold their own meetings to share ideas and new techniques a few times each year. But the big event that everyone waits for is the ICES Annual Convention and Show. (more…)

Behind the Scenes: Wilton’s Photography Studio

Monday, July 11th, 2011

Interested in photography? See how we prepare projects for photography in this visit to the Wilton Photo Studio. Steve Rocco, Senior Director of Cake and Visual Design, will provide some tips on how to showcase your projects with photography and props. (more…)

Bloggers and Blueberry Frangipane Tartlets

Tuesday, June 21st, 2011

Recently, Wilton hosted a group of food bloggers for a one-day crash course on cake decorating. It was great fun getting to chat with the 27 women who made the trip to Chicago. (more…)

Introducing the Wilton Giant Gummy!

Saturday, June 18th, 2011

While browsing our website, you may have noticed the debut of the Wilton Giant Gummy Kit available exclusively on wilton.com. Each kit includes a mold, cherry-flavored gummy mix and detailed instructions to create this adorable addition to your celebration. (more…)

The Creation of a Decorating Idea

Thursday, March 10th, 2011

Have you ever wondered what it would be like to eat, sleep and dream about new design ideas and what decorating techniques you need to achieve that edible work of art? Enjoy an interview with Steve Rocco, Wilton’s Senior Director of Cake and Visual Design, to learn about his project designs for Wilton books, product packaging and website. He’ll share some trends you can use. (more…)

Creation of a Cake Pan

Friday, February 18th, 2011

Have you ever wondered how a shaped pan gets to the store shelf? Every year Wilton comes out with new shaped pans which can be easily decorated for kids’ birthdays or other fun occasions. Find out more about these fun products. (more…)

Wilton Can Make Dreams Come True in Many Ways!!!!

Tuesday, July 20th, 2010

The Decorating Room…the place where all the magic happens at Wilton!!!! (more…)