Cake Decorating Q & A With Steve Rocco – Part 3

July 15th, 2010 by Cindy Rosenwald

In this third installment from the Wilton Sweet-Up Q & A, Steve Rocco, Senior Director of Cake and Visual Design, discusses how ideas are transformed from concepts and sketches to photographed projects for the Wilton Yearbook – including some of the challenges he and the Wilton Decorating Room faced with ideas from the 2011 Wilton Yearbook.

For more information on the Wilton Yearbook, please visit the 2011 Wilton Yearbook page in the Wilton online store.

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Cindy Rosenwald Cindy is the Internet Content and Community Manager. You may have already “talked” to her on Wilton’s Facebook Page or Twitter Feed. She is the celebration planner in her family and enjoys sharing new party ideas from Wilton.

4 Replies

  1. michelle says:
    July 20, 2010 at 12:47 am

    Hello,
    A bit of a background frist I have been an avid Wilton user for the past 7 years. I made my sons frist cake an Elmo character pan and had such fun ands tress over it! Now 3 boys later and many birthdays of practicing, I have graduated from shaped pans to fondant and being asked to do wedding cakes, bridal, baby shower cakes and of course birthday cakes as well as decorated cookies which has become my new favorite thing to do. I always tell the people who are asking me to make them a cake/cookies I do this as a hobby it may not be perfect , but I will try my hardest to give you a very good end result. This all thanks to the Wilton products, yearbooks, the staff who all put it all together so we at home can feel like yes maybe I can do that? And this website a hobby is growing into a passion and I inspire to open a bakery in the near future. Now on to my question are all the cakes in the years books baked cakes or are they cake dummies or is it a mixture? If they are baked cakes what are done with them after they are photographed? Does someone take a cake home, donated, thrown out? Like I said for 7 years I have been buying the yearbooks, looking at the site and every year I ask myself these questions.
    Thanks I am just super curious!

    Reply
    • Cindy Rosenwald says:
      July 20, 2010 at 11:32 am

      Hi Michelle. Great questions! According to Cheryl Brown, Wilton’s decorating room supervisor, 90% of the projects are styrofoam or sugar molds. Any edible projects created for a photo shoot are usually consumed by the employees in the creative department or sometimes taken home for their friends and families to enjoy. Brownies, cereal treats and cookies are edible. After photography they will be kept for a little while (to make sure the project does not need to be reshot) and then they are eventually discarded.

      Many of the amazing projects are on display in our corporate buildings and our retail store. We also ship projects to shows we attend. We just sent 18 boxes of yearbook projects to ICES (International Cake Exploration Societé) for the show in San Diego next month.

      Thank you for allowing us to be part of your family celebrations and good luck with your bakery plans!

      Reply
  2. ruth says:
    July 29, 2010 at 2:42 pm

    Question: I need instructions on how to decorate the now discontinued Classic House pan cake for a Princess Birthday. Thank-you

    Reply
  3. Ellie says:
    September 14, 2010 at 11:07 am

    This is not an answer but a question.I Have been buying books and following the Wilton cakes and directions for many years. I used all the Wilton products and would not think of using anything elser. I have a question as to what kind of ribbon is usesd to put around a cake.
    Thanks
    Ellie

    Love those Wilton

    Reply

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